How to “globalize” Vietnamese wrap and roll

goi cuon

A dish of Vietnamese wrap and roll. Each roll usually has shrimp and other kinds of sea food, meat, soft noodles, and different kinds of vegetable
Photo: Tuoi Tre

Travelers are very interested in the cuisine of different countries they visit because there is no better way to begin their traveling experience by offering a mouthwatering meal to their friends. In this way, along with other well-known Vietnamese dishes, Vietnamese wrap and roll dishes have become popular.

In fact, wrap and roll dishes are processed differently in many countries, including Japan’s famous sushi or Korea’s charming kimbap. However, Vietnamese wrap and roll dishes are favored due to their exquisite beauty and aromatic flavor.

The exquisite beauty and aromatic flavor

The exquisite beauty of Vietnamese wrap and roll dishes is obviously seen in their delicate, soft form and size, whether they are fried or fresh. Customers can enjoy these dishes deliberately, at leisure.

Technically, Vietnamese wrap and roll dishes are made from the harmonic combination of meat, fish and shrimp with numerous sorts of herbs and finally rolled up in vegetables, a thin omellette, or rice paper. This combination can vary from region to region in Vietnam, in addition, each wrap and roll dish is served with a suitable type of sauce which creates the special aromatic flavor of each dish.

Moreover, Vietnamese people also contribute to this grand variety of wrap and roll dishes by creating a great number of food to wrap up and roll in.

“Unhappy” Spring Rolls

After a trip to Vietnam, foreign tourists who are impressed by the exotic taste of Vietnamese spring rolls sometimes go to Asian food stores to buy raw materials in order to roll it themselves. A large number of Vietnamese expats also want spring rolls to become as popular as Japanese sushi.

Vietnamese spring rolls are quite easy to make because the raw materials are always available and they do not cost much; furthermore this dish can easily fit in with different cultures. Unfortunately spring rolls, as well as other Vietnamese dishes, are not yet on sale in world—famous supermarket chains, unlike sushi, Korean kim chee, or Thai tom yam.

Therefore, we need to find solutions to help Vietnamese wrap and roll dishes become globally popular, such as publishing Vietnamese cook books or creating new recipes for spring rolls.

Then, perhaps one day Vietnamese spring rolls will be available globally like Japanese sushi.



About lecochinchine

Le Cochinchine – Cruise Mekong River Vietnam & Cambodia, Le Cochinchine offers overnight boat cruises along Mekong River in Vietnam & Cambodia and getting insight into Mekong Delta life. 2day 1 night cruises, 3day 2 night cruises, Special cruise & tailor made cruise for group, corporate, couple, or simple just for a surprise of life!
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